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Celebrate National PB&J Day with Peanut Butter & Co. in NYC

April 2, 2019 @ 12:00 pm - April 7, 2019 @ 6:00 pm

Celebrate National PB&J Day with Peanut Butter & Co. in NYC

Calling all peanut butter-loving New Yorkers! Tuesday, April 2 is National Peanut Butter & Jelly Day, so Peanut Butter & Co. invites everyone to celebrate and “Grab a Spoon!”

Peanut Butter & Co. will have a food truck where consumers will create their own customized spoonfuls of peanut butter on National PB&J Day. With a choice of the company’s existing and new flavors of all-natural peanut butter and almond butter including smooth, crunchy, honey flavored, and no sugar added, as well as a broad selection of toppings such as chocolate chips, fresh & dried fruit, coconut, honey, sprinkles, pretzels, and more, the possibilities are endless!

Each delicious spoonful will be served on an engraved, stainless steel “My Peanut Butter Spoon” keepsake. There is no charge for the samples, but donations to the Food Bank for NYC will be encouraged. Peanut Butter & Co. will also donate 25,000 spoonfuls to the Food Bank for NYC! (That’s about 900 jars.)

“While many people think about PB&J in terms of sandwiches, our customers tell us that eating peanut butter by the spoonful is one of their favorite ways to snack, any time of day. We even redesigned our labels to feature a delicious spoonful of peanut butter on every jar,” says Lee Zalben, Founder & CEO of Peanut Butter & Co. He adds: “We’re happy to celebrate National PB&J Day with our fellow busy New Yorkers, while supporting the Food Bank for New York City at the same time.”

Thanks for spreading the word!


April 2, 2019 @ 12:00 pm
April 7, 2019 @ 6:00 pm
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Union Square
East 17th Street at Broadway (diagonally across from Union Square Park)
New York, NY United States
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