San Francisco Celebrates the 50th Anniversary of the Summer of Love

San Francisco Celebrates

It’s pretty incredible that it’s been 50 years since nearly 100,000 young people converged on the Haight-Ashbury neighborhood, turning San Francisco, CA into the epicenter of a cultural phenomenon known as the Summer of Love. During this transformative time, music, fashion, art and new ideas flourished and there was a feeling that everything was possible.

That feeling never left the city. The young hippies that gathered in the city 50 years ago, and the sons and daughters of those who wore flowers in their hair, went on to stand up for civil rights and the environment, dared to question authority and still flock to the Haight-Ashbury neighborhood, forever linking the city to the counterculture and the ideas it launched, nurtured and spread.

San Francisco Celebrate

This month, exactly 50 years after the Love Pageant Rally, a spirited gathering in the Panhandle of Golden Gate Park that helped put into the motion the events that led to the Summer of Love, San Francisco Travel and the California Historical Society (CHS) are announcing a year-long celebration of the transformative Summer of 1967.

San Francisco Celebrate

For visitors, the 50th anniversary will be a celebration with major exhibitions at some of the region’s top museums, special events and concerts looking back at the Summer of 1967 and exploring what that period meant then and now. The celebration will also include a range of service and volunteerism events inspired by the original Summer of Love.

San Francisco Travel and the California Historical Society have joined forces on the 50th anniversary of the Summer of Love. Celebrating this rare moment in history, the California Historical Society provides the detailed factual and cultural context for this seminal summer through its own exhibition and work with cultural partners such as the de Young Museum. San Francisco Travel is the go-to resource for visitors planning a trip, including must-see events, itineraries and tours that follow the footsteps of some of the greatest musicians of all time.

The region’s diverse cultural organizations and non-profit organizations will explore not only the history of the Summer of Love, but how the counterculture it represented continues to affect the way we think and live today.

Museums, cultural organizations, non-profit organizations and music promoters throughout the San Francisco Bay Area will explore wide-ranging aspects of the Summer of Love. Check out some of the higlights below:

San Francisco Celebrate: Activity Highlights

Fashion in Flight: A History of Airline Uniform Design” at the San Francisco International Airport, June 16, 2016-Jan. 8, 2017

All Power to the People: Black Panthers at 50” at the Oakland Museum of California, Oct. 8, 2016-Feb. 12, 2017

Death of Money: Diggers 50 Years Later” at the Eric Quezada Center for Culture & Politics, Oct. 26, 2016

Bruce Connor: It’s all True” at the San Francisco Museum of Modern Art, Oct. 29, 2016-Jan. 22, 2017

The Digital Be-In” at the Regency Ballroom San Francisco, Jan. 14, 2017

Jim Marshall: Summer of Love” at the San Francisco Arts Commission Galleries at City Hall, Jan. 26-June, 2017

Hippie Modernism: The Struggle for Utopia” at the Berkeley Art Museum and Pacific Film Archive (BAMPFA), Feb. 8-May 21, 2017

Summer of Love” at the de Young Museum, April 15-Aug. 20, 2017

Intersection of Revolutions: The Road to the Haight-Ashbury, 1967” at the California Historical Society, May 11-Sept. 8, 2017

Summer of Love” by Smuin Contemporary Ballet at the Yerba Buena Center for the Arts, May 2017

A Summer of Love exhibition at the Mexican Museum, June 1-Aug. 20, 2017

Flower Power” at the Asian Art Museum, June 16-Oct. 1, 2017

Huckleberry Youth Programs 50th Anniversary in partnership with It’s Your District, June 18, 2017

Summer of Love 50th Anniversary Concert, June 2017

Counterculture Academic Symposium, California Historical Society/Northwestern University, July 2017
15th Annual “Jerry Day” Concert in celebration of what would have been Jerry Garcia’s 75th year, Aug. 6, 2017

A new exhibition and public programming at the Museum of the African Diaspora (MoAD), Summer 2017

San Francisco Public Library’s Summer of Love Exhibition

Sunday Streets events throughout 2017 in partnership with It’s Your District

San Francisco Giants Summer of Love-themed home games and additional activities to be announced in Nov. 2016.

Additional events showcasing this special moment in time include “The Summer of Weird” at the annual How Weird Street Festival (May 7, 2017), the 40th Annual Haight Ashbury Street Festival (June, 2017), the Monterey Pop Festival 2017 (June 16-18, 2017) and “Let the FUN Shine In!” at the Marin County Fair (June 30-July 4, 2017). Plans are currently underway for additional lectures, service and volunteerism events, personal appearances and other “happenings.”

For more info, please visit:, www.summeroflove2017.com

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