Support Local Businesses for Small Business Saturday

Shopping Small for Small Business Saturday

Consumers across the country are getting ready to shop until they literally drop with the start of the holiday buying season. Personally, I find this time a bit nauseating as the push is geared towards excessive consumerism. However, the reality is I have kids so I try to find a medium-ground amongst the shopping craziness by supporting my community by shopping local during Small Business Saturday.

Kicking off on November 26th, Small Business Saturday was  founded by American Express as a response to small business owners’ most pressing need: getting more customers through their doors, rallying communities to support local businesses, and helping establish a successful holiday sales period.

And interestingly since the start of Small Business Saturday, more people have been supporting their communities and shopping small. In fact, “63% of consumers who are willing to pay slightly more for an item if purchased from a small, independently-owned retailer as opposed to online or at a large retailer,” according to a recent consumer survey. From that local bookstore to the jewelry store to your local clothing store, Small Business Saturday makes it easy to re-think how you shop and support your community this holiday season.

Going to be shopping small on the 26th? Be sure to check out their cool and easy-to-use store locator feature where you can find local stores in your area. You can also show your support as you shop via social media by using the #ShopSmall, #SmallBizSat and #DineSmall hashtags on Facebook, Instagram and Twitter.

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Make the most out of your weekend!

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