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Soar with Reading Book Event at The Strand

August 6, 2017 @ 12:00 pm - 2:00 pm

Soar with Reading Book Event at the Strand in NYC

Access to books should be something that everyone has a right to, especially children. JetBlue and Random House Children’s Books are doing their part to make that possible through their annual Soar with Reading initiative, a program that provides free books where children and their families have little or no access to purchase age-appropriate books, which can stunt academic development.

soar with reading program
JetBlue’s Soar with Reading program unveiled five custom book vending machines in Detroit, Michigan on Tuesday, June 28, 2016. The machines placed throughout the city will dispense free books for children all summer long. (Bryan Mitchell/AP Images for JetBlue’s Soar with Reading Program)

Distributed through custom free book vending machines, the program kicked-off in Fort Lauderdale, Florida, where JetBlue installed four custom vending machines throughout the city to distribute a 100,000 books, including the addition of bilingual (Spanish/English) books and a selection of titles appealing to adults.

jet blue soar with reading program

And now Soar with Reading is hosting it’s next Book Battle where New York, Boston, San Francisco and Los Angeles to compete for the next round of book vending machines. Voting is open at SoarwithReading.com through August 31. For the first time, anyone who casts a vote online will also receive a special 99¢ digital children’s book from Penguin Random House.

They are also hosting an awesome Soar with Reading event at The Strand where you are invited to celebrate summer reading with authors R. J. Palacio (Wonder) and Chris Grabenstein (Escape from Mr. Lemoncello’s Library). This will include a meet and greet and book signing where you can also learn more about the Soar with Reading program.

Attendees will be encouraged to vote for New York in the online #BookBattle contest to bring 100,000 free books to New York City next summer! Guests will also enjoy complimentary scoops from JetBlue’s local ice cream partner Blue Marble.


Thanks for spreading the word!


August 6, 2017
12:00 pm - 2:00 pm
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The Strand
828 Broadway

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